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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Belk, Russell W."
~person:"Kim, Jungkeun"
~person:"Sauer, Nicola E."
~person:"Sprott, David E."
~person:"Sung, Yongjun"
~person:"Woodside, Arch G."
~subject:"Consumer behaviour"
~subject:"Markenimage"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Markenimage
Online-Marketing
Konsumentenverhalten
36
Brand image
9
Brand management
7
Markenführung
7
Advertising
5
Advertising effects
5
Brand
5
Markenartikel
5
Social Web
5
Social web
5
USA
5
United States
5
Werbewirkung
5
Werbung
5
Beziehungsmarketing
4
Personality psychology
4
Persönlichkeitspsychologie
4
Relationship marketing
4
COVID-19
3
Coronavirus
3
Measurement
3
Messung
3
Narrative Methode
3
Narrative method
3
Personality trait
3
Persönlichkeitsmerkmal
3
Social status
3
Sozialer Status
3
childhood socioeconomic status
3
Bibliometrics
2
Bibliometrie
2
Children
2
China
2
Consumer boycott
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer satisfaction
2
Dienstleistungsqualität
2
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8
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7
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Article
38
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
Konferenzbeitrag
Aufsatz in Zeitschrift
40
Collection of articles of several authors
2
Sammelwerk
2
Language
All
Bulgarian
English
Malay (macrolanguage)
Author
All
Belk, Russell W.
Kim, Jungkeun
Sauer, Nicola E.
Sprott, David E.
Sung, Yongjun
Woodside, Arch G.
Yi, Youjae
12
Janiszewski, Chris A.
11
Wyer, Robert S.
11
Grewal, Dhruv
9
Roper, Stuart
9
Argo, Jennifer J.
8
Dwivedi, Yogesh Kumar
8
Krishna, Aradhna
8
Laran, Juliano
8
Shiv, Baba
8
Bagchi, Rajesh
7
Holbrook, Morris B.
7
Jiang, Yuwei
7
Lichtenstein, Donald R.
7
McGill, Ann L.
7
Mitchell, Vincent-Wayne
7
Rucker, Derek D.
7
Sengupta, Jaideep
7
White, Katherine
7
Bearden, William O.
6
Berger, Jonah
6
Dahl, Darren W.
6
Fishbach, Ayelet
6
Folkes, Valerie S.
6
Herrmann, Andreas
6
Hoch, Stephen J.
6
Kardes, Frank R.
6
Kidwell, Blair
6
Krishen, Anjala S.
6
Lehmann, Donald R.
6
Lowe, Ben
6
Meyers-Levy, Joan
6
Morales, Andrea C.
6
Pieters, Rik
6
Simintiras, Antonis C.
6
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European journal of marketing : EJM
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Psychology & marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of business research : JBR
12
Journal of retailing and consumer services
8
Marketing letters : a journal of research in marketing
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
5
Journal of marketing management : MM
5
The journal of brand management : an international journal
5
Australasian marketing journal
4
Journal of consumer behaviour : an international research review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Marketing theory
4
Research in consumer behavior
4
European journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of hospitality management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of consumer behaviour
2
Journal of destination marketing & management
2
Journal of global fashion marketing : JGfM
2
Journal of hospitality marketing & management
2
Journal of international consumer marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing communications
2
Journal of public policy & marketing
2
Journal of retailing
2
Journal of service management
2
Journal of travel and tourism marketing
2
Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
The service industries journal
2
Tourism management : research, policies, practice
2
AMS review : official publication of the Academy of Marketing Science
1
Corporate reputation review : an international journal
1
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ECONIS (ZBW)
40
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1
Consumer engagement, stress, and conservation of resources theory : a review, conceptual development, and future research agenda
Hollebeek, Linda D.
;
Hammedi, Wafa
;
Sprott, David E.
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 926-937
Persistent link: https://www.econbiz.de/10014290870
Saved in:
2
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
3
Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.
;
Sarstedt, Marko
;
Menidjel, Choukri
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
Saved in:
4
The impact of childhood environments on the sunk-cost fallacy
Jhang, Jihoon
;
Lee, Daniel Chaein
;
Park, Jooyoung
;
Lee, …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10014290760
Saved in:
5
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
6
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
7
The impact of infectious disease threat on consumers' pattern-seeking in sequential choices
Park, Jooyoung
;
Kim, Jungkeun
;
Jhang, Jihoon
;
Lee, Jacob C.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 370-389
Persistent link: https://www.econbiz.de/10012796110
Saved in:
8
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
Saved in:
9
Social influence and stakeholder engagement behavior conformity, compliance, and reactance
Hollebeek, Linda D.
;
Sprott, David E.
;
Valdimar Sigurdsson
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 90-100
Persistent link: https://www.econbiz.de/10012796076
Saved in:
10
Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.
;
Persing, Adam
;
Ward, Brendan
; …
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 533-541
Persistent link: https://www.econbiz.de/10011970138
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