//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
226
Werbewirkung
226
Consumer behaviour
121
Konsumentenverhalten
121
Advertising
114
Werbung
113
Internet marketing
53
Online-Marketing
53
Brand image
29
Markenimage
29
Brand management
26
Markenführung
26
USA
21
United States
21
advertising
20
Emotion
19
Marketing management
16
Marketingmanagement
16
Print advertising
15
Printwerbung
15
Fernsehwerbung
13
Television advertising
13
Sponsoring
11
Sponsorship
11
Cognition
10
Kognition
10
Sales promotion
10
Verkaufsförderung
10
Experiment
9
Gender
9
Geschlecht
9
Product Placement
9
Product placement
9
Search engine
9
Social Web
9
Social web
9
Suchmaschine
9
Celebrity endorsement
8
Celebrity-Werbung
8
Comparison
8
more ...
less ...
Online availability
All
Undetermined
73
Type of publication
All
Article
226
Type of publication (narrower categories)
All
Article in journal
225
Aufsatz in Zeitschrift
225
Case study
2
Fallstudie
2
Language
All
English
226
Author
All
Dahlén, Micael
4
Danaher, Peter J.
4
Leeflang, Peter
4
Mazodier, Marc
4
Pieters, Rik
4
Torres, Ivonne M.
4
Wedel, Michel
4
Carrillat, François A.
3
Eisend, Martin
3
Heerde, Harald J. van
3
Jerath, Kinshuk
3
Katona, Zsolt
3
Reinartz, Werner J.
3
Wilbur, Kenneth C.
3
Aalberts, Robert J.
2
Aribarg, Anocha
2
Aspara, Jaakko
2
Astous, Alain d'
2
Bakir, Aysen
2
Becker, Maren
2
Beentjes, Johannes W.
2
Bijmolt, Tammo H. A.
2
Bosman, Jan A. M.
2
Bruce, Norris I.
2
Cauberghe, Veroline
2
Dekimpe, Marnik G.
2
Draganska, Michaela
2
Du, Rex Yuxing
2
Evans, Nathaniel J.
2
Gijsenberg, Maarten J.
2
Gisbergen, Marnix S. van
2
Goldfarb, Avi
2
Gordon, Brett R.
2
Haley, Eric
2
Hartnett, Nicole
2
Huang, Minxue
2
Jindal, Niket
2
Ketelaar, Paul E.
2
Lee, Yoon-joo
2
Luna-Nevarez, Cuauhtemoc
2
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of current issues and research in advertising : JCIRA
Journal of marketing research : JMR
Journal of marketing
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
200
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
184
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
International journal of internet marketing and advertising : IJIMA
65
Marketing letters : a journal of research in marketing
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
SpringerLink / Bücher
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
more ...
less ...
Source
All
ECONIS (ZBW)
226
Showing
1
-
10
of
226
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
2
Give me the facts or make me feel : how to effectively persuade consumers to act on a collective goal
Jin, Liyin
;
Wang, Yajin
;
Zhang, Ying
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 776-792
Persistent link: https://www.econbiz.de/10014325448
Saved in:
3
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
4
The impact of advertising creative strategy on advertising elasticity
Dall'Olio, Filippo
;
Vakratsas, Demetrios
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 26-44
Persistent link: https://www.econbiz.de/10013474255
Saved in:
5
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
6
The pet exposure effect : exploring the differential impact of dogs versus cats on consumer mindsets
Jia, Lei
;
Yang, Xiaojing
;
Jiang, Yuwei
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10013390580
Saved in:
7
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
8
Commentary: inefficiencies in digital advertising markets : evidence from the field
Porter, Jonathan
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 30-34
Persistent link: https://www.econbiz.de/10012391405
Saved in:
9
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
10
The impact of advertising and R&D on bankruptcy survival : a double-edged sword
Jindal, Niket
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012271502
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->