Give me the facts or make me feel : how to effectively persuade consumers to act on a collective goal
Liyin Jin, Yajin Wang, and Ying Zhang
| Year of publication: |
2023
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|---|---|
| Authors: | Jin, Liyin ; Wang, Yajin ; Zhang, Ying |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 5, p. 776-792
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| Subject: | affect | campaign message | cognition | collective goal | persuasion | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Emotion | Werbewirkung | Advertising effects | Motivation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429231152446 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014325448