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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Konsum und Verhalten"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Consumer behaviour"
~subject:"Deutschland"
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Consumer behaviour
Deutschland
Print advertising
26
Printwerbung
26
Advertising effects
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Werbewirkung
12
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8
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8
Konsumentenverhalten
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Theorie
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Baumgart, Manuela
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Lord, Kenneth R.
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Neijens, Peter C.
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1
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1
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1
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European journal of marketing : EJM
Journal of current issues and research in advertising : JCIRA
Konsum und Verhalten
Working paper / National Bureau of Economic Research, Inc.
Journal of marketing communications
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
History of retailing and consumption
3
Journal of advertising research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
SpringerLink / Bücher
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
ZEW discussion papers
3
CIE discussion papers
2
DICE discussion paper
2
Dresdner Beiträge zur Betriebswirtschaftslehre
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of hospitality marketing & management
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Simon Business School working paper
2
Zukunft der Zeitung
2
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Australasian marketing journal
1
Betriebswirtschaftliche Schriften
1
Betriebswirtschaftliche Schriften : BWS
1
Business and Economic Research : BER
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
Challenges in an age of dis-engagement
1
Department of Management, Università Ca' Foscari Venezia Working Paper
1
Discussion paper
1
Economic discussion papers
1
Economics and business review
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Economics discussion paper series / Loughborough University, Department of Economics
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Eurasian business review
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ECONIS (ZBW)
7
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1
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7
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7
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date (oldest first)
1
The visual presentation of beauty in transnational fashion magazine advertisements
Fowler, Jie G.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10011304685
Saved in:
2
How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Reichert, Tom
;
Childers, Courntey Carpenter
;
Reid, …
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
Saved in:
3
Customer magazines : effects of commerciality on readers' reactions
Reijmersdal, Eva A. van
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10003987009
Saved in:
4
Female role stereotypes in print advertising : identifying associations with magazine and product categories
Plakoyiannaki, Emmanuella
;
Zotos, Yorgos
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1411-1434
Persistent link: https://www.econbiz.de/10009525784
Saved in:
5
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
6
Stilwandel von Zeitschriften und Zeitschriftenwerbung : Analyse zur Anpassung des Medienstils an geänderte Kommunikationsbedingungen : mit 43 Abb.
Stark, Susanne
-
1992
Persistent link: https://www.econbiz.de/10013165642
Saved in:
7
Die Sprache der Anzeigenwerbung : eine linguistische Analyse aktueller Werbeslogans
Baumgart, Manuela
-
1992
Persistent link: https://www.econbiz.de/10013165745
Saved in:
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