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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of global marketing"
~subject:"Markenimage"
~subject:"United Kingdom"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
United Kingdom
Consumer behaviour
536
Konsumentenverhalten
535
Brand image
126
Brand management
123
Markenführung
123
Beziehungsmarketing
69
Brand
69
Markenartikel
69
Relationship marketing
69
Advertising effects
50
Werbewirkung
50
Customer satisfaction
46
Kundenzufriedenheit
46
Advertising
40
Werbung
38
Designation of origin
35
Emotion
35
Herkunftsbezeichnung
35
Social Web
35
Social web
35
Einzelhandel
33
Internet marketing
33
Retail trade
33
Online-Marketing
32
Viral marketing
32
Virales Marketing
32
China
30
Dienstleistungsqualität
29
Marketing management
29
Marketingmanagement
29
Service quality
29
International marketing
28
Internationales Marketing
28
Online retailing
27
Online-Handel
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USA
27
United States
27
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25
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Article in journal
143
Aufsatz in Zeitschrift
143
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English
143
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Aichner, Thomas
3
Coletti, Paolo
3
Grohmann, Bianca
3
Melewar, T. C.
3
Roper, Stuart
3
Aashish, Kumar
2
Abosag, Ibrahim
2
Bang, Nguyen
2
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Goulding, Christina
2
Greatorex, Mike
2
Guèvremont, Amélie
2
Jayawardhena, Chanaka
2
Klabi, Fethi
2
Lee, Wai Jin
2
Maher, Amro A.
2
Mitchell, Vincent-Wayne
2
Moutinho, Luiz
2
O'Cass, Aron
2
Raman, Prashant
2
Sok, Phyra
2
Strebinger, Andreas
2
Tseng, Timmy H.
2
Wang, Xuehua
2
Wang, Yong Jian
2
Wilken, Robert
2
Yang, Zhilin
2
Zielke, Stephan
2
Akamavi, Raphae͏̈l K.
1
Al-Hajla, Ali Homaid
1
Alpert, Frank
1
Alvarado-Herrera, Alejandro
1
Andrews, Lynda
1
Angell, Robert
1
Aspara, Jaakko
1
Aurier, Philippe
1
Ayala, Edgardo
1
Balabanis, George
1
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European journal of marketing : EJM
Journal of global marketing
Journal of business research : JBR
376
Journal of retailing and consumer services
248
The journal of product & brand management
242
The journal of brand management : an international journal
217
Psychology & marketing
110
Asia Pacific journal of marketing and logistics
90
International journal of consumer studies
82
Journal of marketing communications
75
Journal of international consumer marketing
74
International journal of hospitality management
68
Journal of marketing management : MM
62
The journal of consumer marketing
62
Marketing intelligence & planning
55
International marketing review
54
Journal of strategic marketing
54
Journal of fashion marketing and management
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Marketing letters : a journal of research in marketing
50
Cogent business & management
47
Journal of marketing
46
Journal of travel and tourism marketing
44
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
International journal of internet marketing and advertising : IJIMA
40
International journal of advertising : the review of marketing communications
37
International journal of retail & distribution management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Qualitative market research : an international journal
36
International journal of advertising : the quarterly review of marketing communications
34
Journal of business ethics : JOBE
34
Journal of consumer behaviour : an international research review
34
The IUP journal of brand management : IJBRM
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
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ECONIS (ZBW)
143
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1
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10
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143
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
4
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
5
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
6
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
Saved in:
7
Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
;
Idrish, Sherina
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
Saved in:
8
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
9
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
10
Do consumers follow their heart or mind when purchasing global brands? : empirical insights
Naseem, Nayyer
;
Yaprak, Attila
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10013549994
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