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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Marketingmanagement"
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Search: subject:"Brand management"
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Marketingmanagement
Brand management
188
Markenführung
188
Consumer behaviour
129
Konsumentenverhalten
129
Brand image
108
Markenimage
108
Brand
75
Markenartikel
75
Beziehungsmarketing
41
Relationship marketing
41
Marketing management
28
Internet marketing
20
Online-Marketing
20
Social Web
17
Social web
17
Advertising effects
14
Brand loyalty
14
Branding
14
Emotion
14
Werbewirkung
14
Luxury goods
13
Luxusgüter
13
Brand architecture
12
Corporate reputation
12
Firmenimage
12
Brand equity
11
Customer satisfaction
11
Kundenzufriedenheit
11
Markenarchitektur
11
Markentreue
11
Personality psychology
10
Persönlichkeitspsychologie
10
Brands
9
Designation of origin
9
Fashion
9
Herkunftsbezeichnung
9
Mode
9
Advertising
8
Brand extension
8
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27
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28
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28
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Kim, Kyung Hoon
2
Ko, Eunju
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Sok, Phyra
2
Balmer, John M. T.
1
Balmern, John M. T.
1
Berezan, Orie
1
Chen, Junsong
1
Chen, Weifeng
1
Correia, Antónia
1
Delgado-Ballester, Elena
1
Dinnie, Keith
1
Dou, Wenyu
1
Essoussi, Leila Hamzaoui
1
Evans, Joel R.
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Grohmann, Bianca
1
Guèvremont, Amélie
1
Hampel, Stefan
1
Heller, Michael
1
Huang, Yen-tsung
1
Hudson, Bradford T.
1
Jeong, Miyoung
1
Jiang, Qi
1
Kang, Mihuyn
1
Kim, Eun Young
1
Kim, Sang Jin
1
Kin, Kyulim
1
Kitchen, Philip J.
1
Kozak, Metin
1
Krishen, Anjala Selena
1
Lee, Mi-ah
1
Lee, Seonjeong
1
Luxton, Sandra
1
Mattila, Pekka
1
Mavondo, Felix
1
Navarro, Angeles
1
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European journal of marketing : EJM
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
46
The journal of brand management : an international journal
45
The journal of product & brand management
32
Journal of strategic marketing
23
Journal of retailing and consumer services
20
SpringerLink / Bücher
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing communications
16
Journal of marketing management : MM
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
International marketing review
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Gabler Edition Wissenschaft
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Measuring and managing brands
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European management journal
5
Europäische Hochschulschriften / 5
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail & distribution management
5
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ECONIS (ZBW)
28
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1
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong
;
Jeong, Miyoung
;
Oh, Haemoon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
Saved in:
4
Unpacking
brand
management
superiority : examining the interplay of
brand
management
capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
5
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
6
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
7
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
8
A strategic approach to self-branding
Evans, Joel R.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
4
,
pp. 270-311
Persistent link: https://www.econbiz.de/10011848759
Saved in:
9
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
10
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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