A strategic approach to self-branding
Year of publication: |
September 2017
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Authors: | Evans, Joel R. |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 27.2017, 4, p. 270-311
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Subject: | Self-branding | professional branding | self-branding strategy | positioning | brand personality | brand equity | gap analysis | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/21639159.2017.1360146 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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