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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
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European journal of marketing : EJM
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
2
When implicit promises override explicit promises : the effectiveness of guarantees and diagnostic kits in improving product evaluations
Steinhart, Yael
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1708-1725
Persistent link: https://www.econbiz.de/10009678026
Saved in:
3
From a commodity to an experience : the moderating role of thematic positioning on congruity-based product judgment
Noseworthy, Theodore J.
;
Finlay, Karen
;
Islam, Towhidul
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 465-486
Persistent link: https://www.econbiz.de/10003972418
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