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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
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Beziehungsmarketing
Markenartikel
Consumer behaviour
284
Konsumentenverhalten
284
Marketing management
227
Marketingmanagement
227
Relationship marketing
219
Brand management
206
Markenführung
206
Brand image
128
Markenimage
128
Brand
91
USA
77
United States
77
Customer satisfaction
73
Kundenzufriedenheit
73
Lieferantenmanagement
70
Supplier relationship management
70
Marketing
62
Innovation
51
Dienstleistungsqualität
49
Service quality
49
Social Web
46
Social web
46
Selling
42
Verkauf
42
Internet marketing
40
Online-Marketing
40
Salespeople
40
Verkaufspersonal
40
Innovation management
39
Innovationsmanagement
39
Firm performance
37
Unternehmenserfolg
37
B-to-B-Marketing
36
Business-to-business marketing
36
Theorie
35
Theory
35
Corporate Social Responsibility
33
Corporate social responsibility
33
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117
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6
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Article
288
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3
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Article in journal
291
Aufsatz in Zeitschrift
291
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
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2
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1
Übersichtsarbeit
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English
291
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Kumar, V.
10
Palmatier, Robert W.
9
Homburg, Christian
7
Wieseke, Jan
5
Dagger, Tracey S.
4
Fang, Eric
4
Grewal, Rajdeep
4
Houston, Mark B.
4
Dant, Rajiv P.
3
Fornell, Claes
3
Haws, Kelly L.
3
He, Hongwei
3
Lilien, Gary L.
3
Melewar, T. C.
3
Melnyk, Valentyna
3
Neslin, Scott A.
3
Reinartz, Werner J.
3
Roper, Stuart
3
Ruyter, Ko de
3
Steenkamp, Jan-Benedict E. M.
3
Verhoef, Peter C.
3
Ahearne, Michael
2
Ailawadi, Kusum L.
2
Alavi, Sascha
2
Bijmolt, Tammo H. A.
2
Bleier, Alexander
2
Bornemann, Torsten
2
Bruhn, Manfred
2
Dahl, Darren W.
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Eggert, Andreas
2
Evanschitzky, Heiner
2
Fader, Peter
2
Falk, Tomas
2
Ferraro, Rosellina
2
Ganesan, Shankar
2
Grewal, Dhruv
2
Grohmann, Bianca
2
Grönroos, Christian
2
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Published in...
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European journal of marketing : EJM
Journal of marketing
Journal of business research : JBR
826
Journal of retailing and consumer services
670
Industrial marketing management : the international journal for industrial and high-tech firms
425
SpringerLink / Bücher
301
International journal of hospitality management
295
The journal of brand management : an international journal
281
The journal of product & brand management
235
The journal of services marketing
228
The journal of business & industrial marketing
198
Journal of strategic marketing
194
The service industries journal
191
Journal of the Academy of Marketing Science
188
International journal of electronic customer relationship management : IJECRM
140
Asia Pacific journal of marketing and logistics
136
Psychology & marketing
133
International journal of contemporary hospitality management
124
Journal of travel and tourism marketing
123
Journal of retailing
120
Journal of hospitality marketing & management
119
Journal of service research : JSR
117
Marketing intelligence & planning
116
Tourism management : research, policies, practice
112
Cogent business & management
111
Gabler Edition Wissenschaft
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Journal of service management
107
Journal of marketing management : MM
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Services marketing quarterly
96
Business horizons
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
88
The international journal of bank marketing : IJBM
85
The international review of retail, distribution and consumer research
84
International journal of retail & distribution management
83
Service business
83
European journal of operational research : EJOR
82
Springer eBook Collection / Business and Economics
81
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ECONIS (ZBW)
291
Showing
1
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10
of
291
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date (oldest first)
1
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
5
Customer orientation and financial performance : women in top
management
teams matter!
Srivastava, Chandra
;
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10014245082
Saved in:
6
Tolerating and managing failure: an organizational perspective on customer reacquisition
management
Vomberg, Arnd
;
Homburg, Christian
;
Gwinner, Olivia
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
Saved in:
7
The platformization of brands
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
8
Within-seller and buyer-seller network structures and key account profitability
Gupta, Aditya
;
Kumar, Alok
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 108-132
Persistent link: https://www.econbiz.de/10012175847
Saved in:
9
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
10
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
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