The one-party versus third-party platform conundrum : how can brands thrive?
Zhiling Bei and Katrijn Gielens
| Year of publication: |
2023
|
|---|---|
| Authors: | Bei, Zhiling ; Gielens, Katrijn |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 2, p. 253-274
|
| Subject: | brand-aggregator platforms | branding | e-commerce | one-party platforms | relationship marketing | rogue sellers | third-party platforms | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Markenartikel | Brand | Netzwerkökonomik | Network economics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429221116803 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014245087