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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
~subject:"Marketing management"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Markenführung
Marketing management
Consumer behaviour
638
Konsumentenverhalten
637
Brand management
124
Brand image
119
Markenimage
119
Relationship marketing
101
Brand
68
Markenartikel
68
Advertising effects
53
Werbewirkung
53
Einzelhandel
48
Marketingmanagement
48
Retail trade
48
Customer satisfaction
46
Internet marketing
46
Kundenzufriedenheit
46
Online-Marketing
45
Social Web
45
Social web
45
Viral marketing
43
Virales Marketing
43
Advertising
41
Emotion
40
Werbung
40
Preismanagement
36
Pricing strategy
36
Dienstleistungsqualität
35
Service quality
35
USA
34
United States
34
Online retailing
32
Online-Handel
32
Theorie
28
Theory
28
Personality psychology
25
Persönlichkeitspsychologie
25
Sales promotion
24
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7
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2
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English
223
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Kumar, V.
6
Fuchs, Christoph
4
Melnyk, Valentyna
4
Palmatier, Robert W.
4
Ailawadi, Kusum L.
3
Dahl, Darren W.
3
Grohmann, Bianca
3
Hamilton, Ryan
3
Haws, Kelly L.
3
Houston, Mark B.
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Puzakova, Marina
3
Roper, Stuart
3
Walker Reczek, Rebecca
3
Abosag, Ibrahim
2
Aspara, Jaakko
2
Bijmolt, Tammo H. A.
2
Bleier, Alexander
2
Brooks, Gillian
2
Buil, Isabel
2
Dagger, Tracey S.
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Eckhardt, Giana M.
2
Fang, Eric
2
Ferraro, Rosellina
2
Gilmore, Audrey
2
Guèvremont, Amélie
2
He, Hongwei
2
Jiang, Baojun
2
Kardes, Frank R.
2
Lee, Wai Jin
2
Libai, Barak
2
Liu, Yuping
2
MacInnis, Deborah J.
2
Melewar, T. C.
2
Mukhopadhyay, Anirban
2
Neslin, Scott A.
2
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European journal of marketing : EJM
Journal of marketing
Journal of business research : JBR
685
Journal of retailing and consumer services
633
The journal of product & brand management
300
The journal of brand management : an international journal
289
International journal of hospitality management
202
Psychology & marketing
155
Asia Pacific journal of marketing and logistics
142
The journal of services marketing
126
Journal of the Academy of Marketing Science
122
Journal of strategic marketing
116
Journal of marketing communications
109
Marketing intelligence & planning
102
SpringerLink / Bücher
102
Cogent business & management
98
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
96
Journal of retailing
96
Journal of travel and tourism marketing
89
Journal of marketing management : MM
86
Journal of hospitality marketing & management
85
International journal of contemporary hospitality management
84
International journal of retail & distribution management
80
Industrial marketing management : the international journal for industrial and high-tech firms
78
International journal of internet marketing and advertising : IJIMA
78
The service industries journal
78
Marketing letters : a journal of research in marketing
77
The journal of consumer marketing
77
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
The international review of retail, distribution and consumer research
76
International journal of consumer studies
73
Journal of promotion management : innovations in planning and applied research
72
Journal of international consumer marketing
71
International journal of advertising : the review of marketing communications
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of global marketing
61
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
60
Services marketing quarterly
59
Tourism management : research, policies, practice
59
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ECONIS (ZBW)
223
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
4
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
5
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
6
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
7
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
8
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
9
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
10
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
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