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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Markenführung
Virales Marketing
Consumer behaviour
638
Konsumentenverhalten
637
Brand management
124
Brand image
119
Markenimage
119
Relationship marketing
101
Brand
68
Markenartikel
68
Advertising effects
53
Werbewirkung
53
Einzelhandel
48
Marketing management
48
Marketingmanagement
48
Retail trade
48
Customer satisfaction
46
Internet marketing
46
Kundenzufriedenheit
46
Online-Marketing
45
Social Web
45
Social web
45
Viral marketing
43
Advertising
41
Emotion
40
Werbung
40
Preismanagement
36
Pricing strategy
36
Dienstleistungsqualität
35
Service quality
35
USA
34
United States
34
Online retailing
32
Online-Handel
32
Theorie
28
Theory
28
Personality psychology
25
Persönlichkeitspsychologie
25
Sales promotion
24
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6
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228
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1
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English
228
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Kumar, V.
4
Melnyk, Valentyna
4
Palmatier, Robert W.
4
Ailawadi, Kusum L.
3
Buil, Isabel
3
Dahl, Darren W.
3
De Chernatony, Leslie
3
Fuchs, Christoph
3
Grohmann, Bianca
3
Hamilton, Ryan
3
Haws, Kelly L.
3
Houston, Mark B.
3
Roper, Stuart
3
Walker Reczek, Rebecca
3
Abosag, Ibrahim
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Bleier, Alexander
2
Brooks, Gillian
2
Dagger, Tracey S.
2
Delgado-Ballester, Elena
2
Fang, Eric
2
Ferraro, Rosellina
2
Guèvremont, Amélie
2
He, Hongwei
2
Janakiraman, Ramkumar
2
Kardes, Frank R.
2
Kushwaha, Tarun
2
Kwak, Hyokjin
2
Lamberton, Cait
2
Lee, Wai Jin
2
Libai, Barak
2
Liu, Yuping
2
MacInnis, Deborah J.
2
Melewar, T. C.
2
Mukhopadhyay, Anirban
2
Neslin, Scott A.
2
O'Cass, Aron
2
Palmeira, Mauricio
2
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European journal of marketing : EJM
Journal of marketing
Journal of business research : JBR
748
Journal of retailing and consumer services
668
The journal of product & brand management
302
The journal of brand management : an international journal
286
International journal of hospitality management
251
Psychology & marketing
167
Asia Pacific journal of marketing and logistics
138
The journal of services marketing
137
Journal of the Academy of Marketing Science
126
Journal of marketing communications
114
Journal of strategic marketing
114
Cogent business & management
112
International journal of contemporary hospitality management
104
International journal of internet marketing and advertising : IJIMA
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Journal of travel and tourism marketing
102
Marketing intelligence & planning
102
Journal of retailing
100
Journal of hospitality marketing & management
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
97
SpringerLink / Bücher
97
International journal of consumer studies
86
Marketing letters : a journal of research in marketing
85
The service industries journal
85
Journal of international consumer marketing
82
Tourism management : research, policies, practice
82
The international review of retail, distribution and consumer research
81
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
79
Journal of marketing management : MM
79
Journal of promotion management : innovations in planning and applied research
79
International journal of retail & distribution management
76
Industrial marketing management : the international journal for industrial and high-tech firms
74
International journal of advertising : the review of marketing communications
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
70
The journal of consumer marketing
69
International journal of electronic marketing and retailing : IJEMR
68
Journal of global marketing
66
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ECONIS (ZBW)
228
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
4
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
5
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
6
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
7
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
8
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
9
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
10
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
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