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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing communications"
~isPartOf:"NBER working paper series"
~person:"Nyilasy, Gergely"
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Academician-practitioner divide
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Nyilasy, Gergely
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European journal of marketing : EJM
Journal of marketing communications
NBER working paper series
Journal of advertising : official publication of the American Academy of Advertising
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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Ad agency professionals' mental models of advertising creativity
Nyilasy, Gergely
;
Canniford, Robin
;
Kreshel, Peggy J.
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1691-1710
Persistent link: https://www.econbiz.de/10010201719
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