Ad agency professionals' mental models of advertising creativity
Gergely Nyilasy and Robin Canniford; Peggy J. Kreshel
| Year of publication: |
2013
|
|---|---|
| Authors: | Nyilasy, Gergely ; Canniford, Robin ; Kreshel, Peggy J. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 10, p. 1691-1710
|
| Subject: | Creativity | Mental models | Practitioner theories | Managerial cognition | Advertising agencies | Academician-practitioner divide | Advertising | Kreativität | Werbewirtschaft | Advertising industry | Kognition | Cognition | Werbung | Führungskräfte | Managers |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010201719