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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~subject:"advertising"
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Search: subject_exact:"Werbewirkung"
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advertising
Advertising effects
167
Werbewirkung
167
Consumer behaviour
91
Konsumentenverhalten
91
Advertising
79
Werbung
78
Internet marketing
45
Online-Marketing
45
Brand image
23
Markenimage
23
Brand management
22
Markenführung
22
Marketing management
15
Marketingmanagement
15
Emotion
13
USA
12
United States
12
Fernsehwerbung
10
Sales promotion
10
Sponsoring
10
Sponsorship
10
Television advertising
10
Verkaufsförderung
10
Experiment
8
Search engine
8
Suchmaschine
8
Viral marketing
8
Virales Marketing
8
Cognition
7
Feldforschung
7
Field research
7
Kognition
7
Print advertising
7
Printwerbung
7
Social Web
7
Social web
7
Target group
7
Zielgruppe
7
Beziehungsmarketing
6
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20
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Jindal, Niket
2
Agrawal, Nidhi
1
Albers, Sönke
1
Bijmolt, Tammo H. A.
1
Broekhuizen, Thijs L. J.
1
Brough, Aaron R.
1
Cannella, Albert A. <Jr.>
1
Chen, Yuxin
1
Cutright, Keisha M.
1
Dahlén, Micael
1
Delre, Sebastiano A.
1
Derdenger, Timothy P.
1
Dost, Florian
1
Draganska, Michaela
1
Eisend, Martin
1
Gangwar, Manish
1
Gijsenberg, Maarten J.
1
Grayson, Kent
1
Grewal, Dhruv
1
Grewal, Rajdeep
1
Groene, Nicole
1
Haenlein, Michael
1
Hartmann, Wesley R.
1
Haws, Kelly L.
1
Isaac, Mathew S.
1
Jia, Lei
1
Jiang, Yuwei
1
Kanuri, Vamsi K.
1
Koslow, Scott
1
Köhler, Christine
1
Li, Hui
1
Libai, Barak
1
Lowe, Michael L.
1
Maheswaran, Durairaj
1
Malika, Malika
1
Mantrala, Murali K.
1
Mathur, Pragya
1
McAlister, Leigh
1
Meyer, Robert J.
1
Phieler, Ulrike
1
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European journal of marketing : EJM
Journal of marketing research : JMR
Journal of marketing
Journal of marketing communications
31
International journal of advertising : the quarterly review of marketing communications
21
International journal of advertising : the review of marketing communications
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Journal of promotion management : JPM
11
Journal of promotion management : innovations in planning and applied research
10
Psychology & marketing
10
International journal of internet marketing and advertising : IJIMA
9
Journal of marketing research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of global marketing
4
Applied economics
3
Health marketing quarterly
3
International journal of consumer studies
3
International journal of marketing : IJM ; formerly Der Markt
3
International journal of technology marketing : IJTMkt
3
Journal of euromarketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of travel and tourism marketing
3
Marketing science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
CESifo working papers
2
Central European business review : CEBR
2
Cogent business & management
2
Economics, management and financial markets
2
History of retailing and consumption
2
Improving decision making in real-time bidding
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of financial services marketing : JFSM
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of global fashion marketing : JGfM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of interactive marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international consumer marketing
2
Journal of macromarketing
2
Journal of marketing management : MM
2
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ECONIS (ZBW)
20
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20
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1
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
2
The pet exposure effect : exploring the differential impact of dogs versus cats on consumer mindsets
Jia, Lei
;
Yang, Xiaojing
;
Jiang, Yuwei
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10013390580
Saved in:
3
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
4
The impact of advertising and R&D on bankruptcy survival : a double-edged sword
Jindal, Niket
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012271502
Saved in:
5
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
6
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
7
When celebrities count : power distance beliefs and celebrity endorsements
Winterich, Karen Page
;
Gangwar, Manish
;
Grewal, Rajdeep
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 70-86
Persistent link: https://www.econbiz.de/10011850417
Saved in:
8
Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
Derdenger, Timothy P.
;
Li, Hui
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 14-34
Persistent link: https://www.econbiz.de/10011819635
Saved in:
9
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
10
Riding the waves : revealing the impact of intrayear category demand cycles on advertising and pricing effectiveness
Gijsenberg, Maarten J.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10011697337
Saved in:
1
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