In God's hands : how reminders of god dampen the effectiveness of fear appeals
Year of publication: |
February 2018
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Authors: | Wu, Eugenia C. ; Cutright, Keisha M. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 1, p. 119-131
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Subject: | God | fear appeals | advertising | religion | persuasion | Werbewirkung | Advertising effects | Religion | Angst | Anxiety | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
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