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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Service business"
~person:"Allenby, Greg M."
~subject:"Kundenwert"
~subject:"Service quality"
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Allenby, Greg M.
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European journal of marketing : EJM
Journal of marketing research : JMR
Service business
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ECONIS (ZBW)
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The importance of modeling temporal dependence of timing and quantity in direct marketing
Jen, Lichung
;
Chou, Chien-heng
;
Allenby, Greg M.
- In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. 482-493
Persistent link: https://www.econbiz.de/10003872292
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