The importance of modeling temporal dependence of timing and quantity in direct marketing
Year of publication: |
2009
|
---|---|
Authors: | Jen, Lichung ; Chou, Chien-heng ; Allenby, Greg M. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 4, p. 482-493
|
Subject: | Beziehungsmarketing | Relationship marketing | Direktmarketing | Direct marketing | Kundenwert | Customer value |
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