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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Service business"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Marketingtheorie"
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Search: subject_exact:"Customer value"
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Beziehungsmarketing
Consumer behaviour
Marketingtheorie
Customer value
36
Kundenwert
36
Relationship marketing
21
Konsumentenverhalten
14
Betriebliche Wertschöpfung
8
Value creation
8
Customer integration
6
Kundenintegration
6
Customer satisfaction
5
Dienstleistungsqualität
5
Kundenzufriedenheit
5
Service quality
5
customer lifetime value
5
Marketing management
4
Marketingmanagement
4
Brand image
3
Brand management
3
Customer participation
3
Dienstleistungsmarketing
3
Markenführung
3
Markenimage
3
Online retailing
3
Online-Handel
3
Services marketing
3
Cognition
2
Direct marketing
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Direktmarketing
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Kognition
2
Marketing theory
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New product development
2
Produktentwicklung
2
Salespeople
2
Service-Dominant Logic
2
Service-dominant logic
2
Social Web
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Social web
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Spain
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28
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2
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English
28
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Kumar, V.
4
Andrews, Lynda
2
Le Nguyen Hau
2
Sunder, Sarang
2
Allenby, Greg M.
1
Anker, Thomas Boysen
1
Braun, Michael
1
Castañeda, J. Alberto
1
Chen, Ja-Shen
1
Cheng, Vincent
1
Chou, Chien-heng
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Datta, Hannes
1
Drennan, Judy
1
Ekinci, Yeliz
1
Fader, Peter
1
Foubert, Bram
1
Françoise, Simon
1
Frías Jamilena, Dolores María
1
Frías, Dolores M.
1
Golik Klanac, Nataša
1
Grönroos, Christian
1
Heerde, Harald J. van
1
Hong, Soon Goo
1
Huang, Tseng-Lung
1
Hur, Won-moo
1
Hyun Kyung Kim
1
Ishizuka, Chikako
1
Janupiboon, Thanyamai P.
1
Jen, Lichung
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Jeng, Mei-Yuan
1
Jing, Xiaoqing
1
Kamalanon, Piyanoot
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Kim, Hanna
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1
Kishi, Yasuyuki
1
Kuo-Che, Tseng
1
Leone, Robert P.
1
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1
Li, Shibo
1
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European journal of marketing : EJM
Journal of marketing research : JMR
Service business
Journal of business research : JBR
61
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of retailing and consumer services
42
International journal of hospitality management
24
SpringerLink / Bücher
20
Journal of the Academy of Marketing Science
18
Journal of service research : JSR
15
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
The journal of business & industrial marketing
14
The journal of services marketing
14
The service industries journal
14
Gabler Edition Wissenschaft
13
The journal of product & brand management
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
International journal of contemporary hospitality management
11
Tourism management : research, policies, practice
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Technological forecasting & social change : an international journal
10
Business horizons
9
Cogent business & management
9
Journal of marketing management : MM
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing theory
8
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Springer eBook Collection / Business and Economics
7
The TQM journal : the international review of organizational improvement
7
Harvard-Business-Manager : das Wissen der Besten
6
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ECONIS (ZBW)
28
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1
Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
2
Company websites and mobile apps versus social media : which service experience creates more customer value for online travel agencies?
Chen, Ja-Shen
;
Kamalanon, Piyanoot
;
Janupiboon, Thanyamai P.
- In:
Service business
16
(
2022
)
4
,
pp. 1081-1110
Persistent link: https://www.econbiz.de/10013459534
Saved in:
3
Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
4
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Saved in:
5
Motivation triggers for customer participation in value co-creation
Palma, Freida C.
;
Trimi, Silvana
;
Hong, Soon Goo
- In:
Service business
13
(
2019
)
3
,
pp. 557-580
Persistent link: https://www.econbiz.de/10012124370
Saved in:
6
Managing customer profits : the power of habits
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 726-741
Persistent link: https://www.econbiz.de/10010471020
Saved in:
7
Creating a commercially compelling smart service encounter
Huang, Tseng-Lung
- In:
Service business
12
(
2018
)
2
,
pp. 357-377
Persistent link: https://www.econbiz.de/10011915069
Saved in:
8
Customer-based corporate valuation for publicly traded noncontractual firms
McCarthy, Daniel M.
;
Fader, Peter
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 617-635
Persistent link: https://www.econbiz.de/10011957962
Saved in:
9
The effects of perceived value on loyalty : the moderating effect of market orientation adoption
Polo Peña, Ana Isabel
;
Frías Jamilena, Dolores María
; …
- In:
Service business
11
(
2017
)
1
,
pp. 93-116
Persistent link: https://www.econbiz.de/10011722452
Saved in:
10
Critical success factors in relationship management for services outsourcing
Rhodes, Joan
;
Lok, Peter
;
Loh, Wilson
;
Cheng, Vincent
- In:
Service business
10
(
2016
)
1
,
pp. 59-86
Persistent link: https://www.econbiz.de/10011722157
Saved in:
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