//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
~person:"Dahlén, Micael"
~person:"Dekimpe, Marnik G."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
5
Werbewirkung
5
Advertising
3
Werbung
3
Consumer behaviour
2
International marketing
2
Internationales Marketing
2
Konsumentenverhalten
2
1993-2010
1
Business cycle
1
Business cycle synchronization
1
Cultural identity
1
Emotion
1
Extended effects of advertising
1
Firm performance
1
Gewalt
1
Großbritannien
1
Homosexuality
1
Internet marketing
1
Konjunktur
1
Konjunkturzusammenhang
1
Kulturelle Identität
1
Marketing management
1
Marketingmanagement
1
Narrative Methode
1
Narrative method
1
Online-Marketing
1
Self-categorization theory
1
Social groups
1
Social priming
1
Social relations
1
Soziale Beziehungen
1
United Kingdom
1
Unternehmenserfolg
1
Violence
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Dahlén, Micael
Dekimpe, Marnik G.
Danaher, Peter J.
4
Carrillat, François A.
3
Heerde, Harald J. van
3
Mazodier, Marc
3
Pieters, Rik
3
Wedel, Michel
3
Aribarg, Anocha
2
Astous, Alain d'
2
Bijmolt, Tammo H. A.
2
Bruce, Norris I.
2
Cauberghe, Veroline
2
Draganska, Michaela
2
Gijsenberg, Maarten J.
2
Goldfarb, Avi
2
Hartnett, Nicole
2
Huang, Minxue
2
Leeflang, Peter
2
Luo, Lan
2
Mela, Carl F.
2
Plakoyiannaki, Emmanuella
2
Romaniuk, Jenni
2
Rucker, Derek D.
2
Spotts, Harlan E.
2
Steenkamp, Jan-Benedict E. M.
2
Tucker, Catherine
2
Weinberger, Marc G.
2
Wu, Eugenia C.
2
Albers, Sönke
1
Albinsson, Pia A.
1
Amaldoss, Wilfred
1
Amblee, Naveen
1
Andrews, J. Craig
1
Apaolaza-Ibáñez, Vanessa
1
Argyriou, Evmorfia
1
Armstrong, Jon Scott
1
Arora, Neeraj
1
Ascarza, Eva
1
Aspara, Jaakko
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of marketing research : JMR
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of advertising research
3
ERIM report series research in management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
EAA Series
1
Journal of marketing
1
Journal of marketing communications
1
MO
1
Psychology & marketing
1
Report / Marketing Science Institute
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
SpringerLink / Bücher
1
The Sage handbook of advertising
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
2
"What will 'they' think?" : marketing leakage to undesired audiences and the third-person effect
Dahlén, Micael
;
Sjödin, Henrik
;
Thorbjørnsen, Helge
; …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1825-1840
Persistent link: https://www.econbiz.de/10010205976
Saved in:
3
Price and advertising effectiveness over the business cycle
Heerde, Harald J. van
;
Gijsenberg, Maarten J.
;
Dekimpe, …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10009737784
Saved in:
4
The "killer" ad : an assessment of advertising violence
Söderlund, Magnus
;
Dahlén, Micael
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
Saved in:
5
The role of national culture in advertising's sensitivity to business cycles : an investigation across continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 623-636
Persistent link: https://www.econbiz.de/10003896216
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->