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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of media business studies"
~subject:"Consumer behaviour"
~subject:"Television"
~type:"article"
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Consumer behaviour
Television
Fernsehen
7
Fernsehprogramm
4
Fernsehwerbung
4
Television advertising
4
Television programme
4
Advertising effects
3
Werbewirkung
3
Media usage
2
Mediennutzung
2
Advertising
1
Advertising planning
1
Comparison
1
Customer satisfaction
1
Dienstleistungsqualität
1
Duplication of viewing
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Europa
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Europe
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FCC
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Fernsehsender
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Financial crisis
1
Finanzkrise
1
Greece
1
Griechenland
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7
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7
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English
7
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Romaniuk, Jenni
2
Artero, Juan P.
1
Beal, Virginia
1
Coffey, Amy Jo
1
Dawes, John G.
1
Etayo, Cristina
1
Hartnett, Nicole
1
Howard, Donald G.
1
Hull, Kevin
1
Jardine, Bryony
1
Matsiola, Maria
1
Olson, Erik L.
1
Podara, Anna
1
Ryans, John K.
1
Sánchez-Tabernero, Alfonso
1
Thjømøe, Hans Mathias
1
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European journal of marketing : EJM
Journal of media business studies
The journal of media economics
29
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
Journal of sports economics
10
JMM : the international journal on media management
7
Prometheus : critical studies in innovation
7
Information economics and policy : IEP
6
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
6
International journal of sport finance
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
The economic journal : the journal of the Royal Economic Society
5
Journal of advertising research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of cultural economics
4
Kyklos : international review for social sciences
4
Media-Perspektiven
4
Strategien erfolgreicher TV-Marken : eine internationale Analyse
4
The economist
4
Applied economics
3
Arts and the market
3
Hamburger Jahrbuch für Wirtschafts- und Gesellschaftspolitik
3
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Review of industrial organization : RIO
3
Sport im Fernsehen - zwischen gesellschaftlichem Anliegen und ökonomischen Interessen
3
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
3
Technological forecasting & social change : an international journal
3
The quarterly journal of economics
3
American economic journal : a journal of the American Economic Association
2
Applied economics letters
2
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
2
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
2
Die Ökonomie des Sports in den Medien
2
Digital peripheries : the online circulation of audiovisual content from the small market perspective
2
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ECONIS (ZBW)
7
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date (oldest first)
1
How the Greek television landscape changed during the financial crisis
Podara, Anna
;
Matsiola, Maria
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 284-301
Persistent link: https://www.econbiz.de/10014319851
Saved in:
2
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
3
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
4
The evolution of viewers' concerns and perceptions of television content quality
Artero, Juan P.
;
Etayo, Cristina
;
Sánchez-Tabernero, …
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011611227
Saved in:
5
An exploration of shared services agreements within US local television markets
Hull, Kevin
;
Coffey, Amy Jo
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
Saved in:
6
The relative performance of TV sponsorship versus television spot advertising
Olson, Erik L.
;
Thjømøe, Hans Mathias
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1726-1742
Persistent link: https://www.econbiz.de/10009678025
Saved in:
7
Advertising executives' perceptions of satellite TV's potential impact on the European Market
Howard, Donald G.
- In:
European journal of marketing : EJM
23
(
1989
)
5
,
pp. 22-30
Persistent link: https://www.econbiz.de/10001075982
Saved in:
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