The relative performance of TV sponsorship versus television spot advertising
Erik L. Olson and Hans Mathias Thjømøe
| Year of publication: |
2012
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|---|---|
| Authors: | Olson, Erik L. ; Thjømøe, Hans Mathias |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 11/12, p. 1726-1742
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| Subject: | Sponsoring | Sponsorship | Fernsehen | Television | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009678025