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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Markenimage"
~subject:"United Kingdom"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
United Kingdom
Consumer behaviour
511
Konsumentenverhalten
510
Brand management
133
Markenführung
133
Brand image
116
Advertising effects
98
Werbewirkung
98
Beziehungsmarketing
81
Relationship marketing
81
Advertising
70
Internet marketing
69
Werbung
69
Brand
68
Markenartikel
68
Online-Marketing
68
Social Web
62
Social web
62
Emotion
47
Customer satisfaction
43
Kundenzufriedenheit
43
Viral marketing
40
Virales Marketing
40
Einzelhandel
34
Retail trade
34
Marketing management
33
Marketingmanagement
33
Personality psychology
26
Persönlichkeitspsychologie
26
Dienstleistungsqualität
25
Service quality
25
Sales promotion
24
Verkaufsförderung
24
Online retailing
22
Online-Handel
22
Preismanagement
20
Pricing strategy
20
Großbritannien
19
Brand loyalty
18
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English
133
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Grohmann, Bianca
3
Guèvremont, Amélie
3
Roper, Stuart
3
Yang, Jing
3
Abosag, Ibrahim
2
Bang Nguyen Viet
2
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Goulding, Christina
2
Greatorex, Mike
2
Lee, Wai Jin
2
Melewar, T. C.
2
Mitchell, Vincent-Wayne
2
Moutinho, Luiz
2
Mundel, Juan
2
O'Cass, Aron
2
Sok, Phyra
2
Tseng, Timmy H.
2
Zielke, Stephan
2
Ababneh, Bashar
1
Akamavi, Raphae͏̈l K.
1
Aljarah, Ahmad
1
Alpert, Frank
1
Amjad, Fiza
1
Andrews, Lynda
1
Angell, Robert
1
Anghelcev, George
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Arroyo, Amaranta
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Arroyo, Pilar
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Aslam, Madiha
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Bae, Mikyeung
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Bahtiar Mohamad
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Baig, Sajjad Ahmad
1
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1
Balakrishnan, Janarthanan
1
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European journal of marketing : EJM
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
376
Journal of retailing and consumer services
248
The journal of product & brand management
242
The journal of brand management : an international journal
217
Psychology & marketing
110
Asia Pacific journal of marketing and logistics
90
International journal of consumer studies
82
Journal of marketing communications
75
Journal of international consumer marketing
74
International journal of hospitality management
68
Journal of marketing management : MM
62
The journal of consumer marketing
62
Marketing intelligence & planning
55
International marketing review
54
Journal of strategic marketing
54
Journal of global marketing
52
Journal of fashion marketing and management
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Marketing letters : a journal of research in marketing
50
Cogent business & management
47
Journal of marketing
46
Journal of travel and tourism marketing
44
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
International journal of internet marketing and advertising : IJIMA
40
International journal of advertising : the review of marketing communications
37
International journal of retail & distribution management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Qualitative market research : an international journal
36
International journal of advertising : the quarterly review of marketing communications
34
Journal of business ethics : JOBE
34
Journal of consumer behaviour : an international research review
34
The IUP journal of brand management : IJBRM
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
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ECONIS (ZBW)
133
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Sharing more, owning less : how consumer minimalism drives the sharing economy
Rasheed, A. K. Fazeen
;
Balakrishnan, Janarthanan
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 333-359
Persistent link: https://www.econbiz.de/10014513556
Saved in:
4
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
5
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
6
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
7
Enhancing brand visual identity for addressing digital customers' pain points : a structural equation modeling approach
Fayed, Abeer Elsayed
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 252-281
Persistent link: https://www.econbiz.de/10014447613
Saved in:
8
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
9
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
10
Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
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