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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Marketingmanagement"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Marketingmanagement
Werbung
Advertising effects
150
Werbewirkung
150
Consumer behaviour
98
Konsumentenverhalten
98
Advertising
88
Internet marketing
49
Online-Marketing
49
Brand image
29
Markenimage
29
Brand management
27
Markenführung
27
Social Web
25
Social web
25
Emotion
16
Viral marketing
15
Virales Marketing
15
Celebrity endorsement
14
Celebrity-Werbung
14
Marketing management
13
Sponsoring
13
Sponsorship
13
Product Placement
11
Product placement
11
advertising
10
social media
10
Brand
9
Markenartikel
9
Sales promotion
8
Verkaufsförderung
8
Beziehungsmarketing
7
Relationship marketing
7
USA
7
United States
7
Print advertising
6
Printwerbung
6
Public relations
6
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6
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70
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94
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Dahlén, Micael
3
Bang Nguyen Viet
2
Cauberghe, Veroline
2
Feng, Yang
2
Hartnett, Nicole
2
Liu, Fang
2
Manyiwa, Simon
2
Prashar, Sanjeev
2
Shen, Fuyuan
2
Spotts, Harlan E.
2
Stewart, Kristin
2
Weinberger, Marc G.
2
Yang, Jing
2
Abbasi, Amir Zaib
1
Abu Bakar bin Abdul Hamid
1
Aileni, Vidyadhar Reddy
1
Ali, Azmat
1
Anghelcev, George
1
Armstrong, Jon Scott
1
Arora, Nilesh
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Aspara, Jaakko
1
Astous, Alain d'
1
Awale, Sushil
1
Bae, Mikyeung
1
Baglione, Stephen L.
1
Banerjee, Neelotpaul
1
Bang, Hye Jin
1
Baxter, Stacey
1
Beard, Fred K.
1
Becerra, Enrique
1
Becirovic, Ilda
1
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1
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1
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1
Buijzen, Moniek
1
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1
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1
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European journal of marketing : EJM
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the review of marketing communications
147
International journal of advertising : the quarterly review of marketing communications
126
Journal of marketing communications
119
Journal of business research : JBR
116
Journal of advertising : official publication of the American Academy of Advertising
110
Journal of advertising research
100
Journal of promotion management : JPM
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
44
International journal of internet marketing and advertising : IJIMA
42
Journal of current issues and research in advertising : JCIRA
36
Journal of retailing and consumer services
35
Health marketing quarterly
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of current issues and research in advertising
25
Journal of global marketing
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of marketing research : JMR
25
SpringerLink / Bücher
24
Young consumers : insight and ideas for responsible marketers
24
Marketing letters : a journal of research in marketing
23
Journal of marketing
22
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Marketing : ZFP ; journal of research and management
17
Quantitative marketing and economics : QME
17
International journal of consumer studies
16
Journal of advertising
16
Journal of marketing research
15
Journal of business ethics : JOBE
14
Journal of the Academy of Marketing Science
14
The journal of product & brand management
14
Australasian marketing journal
13
International journal of hospitality management
13
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ECONIS (ZBW)
94
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94
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
3
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
4
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
5
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
6
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
7
Characteristics of aliterate consumers and their responses to advertising and non-advertising communications
DelVecchio, Devon
;
Jae, Haeran
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 927-960
Persistent link: https://www.econbiz.de/10014330948
Saved in:
8
Irritating or enjoyable? : exploring the effects of soft-text native advertising and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
Saved in:
9
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
10
Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
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