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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising"
~subject:"Social web"
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Advertising
Social web
Brand management
167
Markenführung
167
Consumer behaviour
110
Konsumentenverhalten
110
Brand image
102
Markenimage
102
Brand
68
Markenartikel
66
Internet marketing
41
Online-Marketing
41
Beziehungsmarketing
38
Relationship marketing
38
Social Web
38
Marketing management
35
Marketingmanagement
35
Brand architecture
27
Markenarchitektur
26
Branding
20
Corporate reputation
19
Firmenimage
19
Social media marketing
16
Advertising effects
15
Brand equity
15
Werbewirkung
15
Corporate culture
14
Unternehmenskultur
14
Brand loyalty
12
Public relations
11
Öffentlichkeitsarbeit
11
Werbung
10
Brand extension
9
Brands
9
HR marketing
9
Markentransfer
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Markentreue
9
Personality psychology
9
Personalmarketing
9
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46
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Peltier, James
2
Rowley, Jennifer
2
Schultz, Don E.
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Aljuhmani, Hasan Yousef
1
Allen, Douglas E.
1
Andrews MacLelland, Melinda
1
Aspara, Jaakko
1
Barger, Victor
1
Barger, Victor A.
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Bozkurt, Sıddık
1
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1
Chinelato, Flavia Braga
1
Clark, Melissa
1
Confos, Nicolla
1
Cronin, John
1
Dang, Anh
1
Dann, Stephen
1
Davis, Teresa
1
Ding, Ying
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Du, Peng
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Dunne, Áine
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Dąbrowski, Dariusz
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Eagar, Toni
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1
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European journal of marketing : EJM
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
133
The journal of product & brand management
67
The journal of brand management : an international journal
63
Journal of retailing and consumer services
59
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing communications
45
International journal of advertising : the review of marketing communications
39
Journal of promotion management : innovations in planning and applied research
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
International journal of advertising : the quarterly review of marketing communications
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of advertising research
23
Business horizons
21
Journal of marketing management : MM
21
Journal of promotion management : JPM
21
Psychology & marketing
20
SpringerLink / Bücher
20
Marketing intelligence & planning
19
Asia Pacific journal of marketing and logistics
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Journal of advertising
16
Journal of marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Springer eBook Collection
15
Journal of fashion marketing and management
14
Journal of global marketing
14
Cogent business & management
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of consumer studies
13
International journal of electronic marketing and retailing : IJEMR
13
European Sport management quarterly : ESMQ
12
European journal of marketing
12
Journal of international consumer marketing
12
Marketing theory
12
Technological forecasting & social change : an international journal
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of strategic marketing
11
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ECONIS (ZBW)
46
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1
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
2
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
3
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
4
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
5
Impact of brand community supportive climates on consumer-to-consumer helping behavior
Liao, Junyun
;
Wang, Wei
;
Du, Peng
;
Filieri, Raffaele
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 434-452
Persistent link: https://www.econbiz.de/10014313461
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
Examining identity- and bond-based hashtag community identification : the moderating role of self-brand connections
Kwon, Soyeon
;
Ha, Sejin
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10013536281
Saved in:
8
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
9
Consumer brand engagement on social media in the COVID-19 pandemic : the roles of country-of-origin and consumer animosity
Wang, Tianfu
;
Limbu, Yam B.
;
Fang, Xing
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10012880160
Saved in:
10
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
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