Impact of brand community supportive climates on consumer-to-consumer helping behavior
Year of publication: |
2023
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Authors: | Liao, Junyun ; Wang, Wei ; Du, Peng ; Filieri, Raffaele |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 3, p. 434-452
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Subject: | Brand community | Community commitment | Community identification | Helping behavior | Supportive climate | Social Web | Social web | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Klimawandel | Climate change | Gemeinschaft | Community |
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