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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Marketingmanagement"
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Search: subject:"Brand management"
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Marketingmanagement
Brand management
167
Markenführung
167
Consumer behaviour
108
Konsumentenverhalten
108
Brand image
100
Markenimage
100
Brand
68
Markenartikel
66
Internet marketing
41
Online-Marketing
41
Beziehungsmarketing
38
Relationship marketing
38
Social Web
38
Social web
38
Marketing management
30
Branding
20
Social media marketing
16
Brand equity
15
Advertising effects
14
Werbewirkung
14
Brand architecture
12
Brand loyalty
12
Markenarchitektur
11
Advertising
10
Corporate reputation
10
Firmenimage
10
Brand extension
9
Brands
9
Markentransfer
9
Markentreue
9
Werbung
9
Facebook
8
Public relations
8
Öffentlichkeitsarbeit
8
Corporate culture
7
Marketing communications
7
Personality psychology
7
Persönlichkeitspsychologie
7
USA
7
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30
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Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Sok, Phyra
2
Balmer, John M. T.
1
Balmern, John M. T.
1
Barger, Victor A.
1
Berezan, Orie
1
Chen, Junsong
1
Chen, Weifeng
1
Cronin, John
1
Delgado-Ballester, Elena
1
Dinnie, Keith
1
Dou, Wenyu
1
Dąbrowski, Dariusz
1
Essoussi, Leila Hamzaoui
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Grohmann, Bianca
1
Guèvremont, Amélie
1
Hampel, Stefan
1
Heller, Michael
1
Hettche, Matt
1
Holliman, Geraint
1
Horky, Alisha Blakeney
1
Hu, Jing
1
Huang, Yen-tsung
1
Hudson, Bradford T.
1
Hutchins, Amber L.
1
Kang, Mihuyn
1
Kim, Dae-Hee
1
Kitchen, Philip J.
1
Krishen, Anjala Selena
1
Liu, Xin
1
Luxton, Sandra
1
Mavondo, Felix
1
Navarro, Angeles
1
Orazi, Davide C.
1
Paltier, James W.
1
Pathak, Xema
1
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European journal of marketing : EJM
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
46
The journal of brand management : an international journal
45
The journal of product & brand management
32
Journal of strategic marketing
23
Journal of retailing and consumer services
20
SpringerLink / Bücher
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing communications
16
Journal of marketing management : MM
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
International marketing review
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Measuring and managing brands
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European management journal
5
Europäische Hochschulschriften / 5
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail & distribution management
5
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ECONIS (ZBW)
30
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1
Unpacking
brand
management
superiority : examining the interplay of
brand
management
capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
2
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
3
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
4
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
5
Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
Payne, Elizabeth Manser
;
Paltier, James W.
;
Barger, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10011760808
Saved in:
6
Does eWOM matter to brand extension? : an examination of the impact of online reviews on brand extension evaluations
Liu, Xin
;
Hu, Jing
;
Xu, Bing
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 232-245
Persistent link: https://www.econbiz.de/10011779143
Saved in:
7
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
8
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
9
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
10
Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close
;
Hampel, Stefan
;
Kang, Mihuyn
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
Saved in:
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