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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of retailing and consumer services"
~person:"Frösén, Johanna"
~person:"Grimmer, Louise"
~subject:"Firm performance"
~subject:"Werbung"
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Frösén, Johanna
Grimmer, Louise
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European journal of marketing : EJM
Journal of retailing and consumer services
Baltic journal of management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing management : MM
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The more things change the more they stay the same : a replicated study of small retail firm resources
Grimmer, Louise
;
Grimmer, Martin
;
Mortimer, Gary
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 54-63
Persistent link: https://www.econbiz.de/10011904318
Saved in:
2
Development and impact of strategic marketing : a longitudinal study in a Nordic country from 2008 to 2014
Frösén, Johanna
;
Tikkanen, Henrikki
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2269-2294
Persistent link: https://www.econbiz.de/10011629391
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