Development and impact of strategic marketing : a longitudinal study in a Nordic country from 2008 to 2014
Johanna Frösén and Henrikki Tikkanen
Year of publication: |
2016
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Authors: | Frösén, Johanna ; Tikkanen, Henrikki |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 12, p. 2269-2294
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Subject: | Performance measurement | Strategic marketing | Market orientation | Business cycle | Capabilities | Business performance | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Performance-Messung | Nordeuropa | Northern Europe |
Saved in:
Online Resource