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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Service business"
~isPartOf:"The international journal of bank marketing : IJBM"
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Search: subject:"Kundenmanagement"
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Beziehungsmarketing
429
Relationship marketing
429
Consumer behaviour
196
Konsumentenverhalten
196
Customer satisfaction
138
Kundenzufriedenheit
138
Dienstleistungsqualität
108
Service quality
108
Brand management
62
Markenführung
62
Marketing management
51
Marketingmanagement
51
Brand image
49
Markenimage
49
Lieferantenmanagement
47
Supplier relationship management
47
Bank
46
Confidence
44
Vertrauen
44
Customer integration
39
Kundenintegration
39
Social Web
36
Social web
36
Customer value
31
Kundenwert
31
Brand
30
Markenartikel
30
Betriebliche Wertschöpfung
27
Value creation
27
Emotion
25
Einzelhandel
24
Retail trade
24
Personal banking
23
Privatkundengeschäft
23
Customer loyalty
22
Internet marketing
22
Online-Marketing
22
Beschwerdemanagement
20
Complaint management
20
Trust
20
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239
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Article
422
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7
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429
Aufsatz in Zeitschrift
429
Collection of articles of several authors
5
Sammelwerk
5
Case study
3
Fallstudie
3
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2
Systematic review
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English
429
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Roy, Sanjit Kumar
6
Simkin, Lyndon
6
Le Nguyen Hau
5
Pérez, Andrea
5
Roy, Sanjit
5
Balaji, M. S.
4
Dagger, Tracey S.
4
Dibb, Sally
4
Fernandes, Teresa
4
Japutra, Arnold
4
Pervan, Simon J.
4
Bang, Nguyen
3
Brun, Isabelle
3
Harrigan, Paul
3
He, Hongwei
3
Lee, Donhee
3
Pham Ngoc Thuy
3
Rodríguez del Bosque, Ignacio A.
3
Thaichon, Park
3
Amin, Muslim
2
Ashill, Nicholas
2
Babakus, Emin
2
Bapat, Dhananjay
2
Baumann, Chris
2
Bove, Liliana L.
2
Bruhn, Manfred
2
Butaney, Gul T.
2
Canhoto, Ana Isabel Domingos
2
Centeno, Edgar
2
Chen, Junsong
2
Coelho, Filipe
2
De Chernatony, Leslie
2
Dimitriadis, Sergios
2
Diwan, Saloni Pawan
2
Eriksson, Kent
2
Farrell, Mark Anthony
2
Foroudi, Pantea
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gilmore, Audrey
2
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European journal of marketing : EJM
Journal of strategic marketing
Service business
The international journal of bank marketing : IJBM
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Marketing intelligence & planning
97
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
82
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
429
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429
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1
The effect of social proximity, attribution, and guilt on accepting dysfunctional customer behavior
Tomazelli, Joana Boesche
;
Rohden, Simoni F.
;
Espartel, …
- In:
Service business
18
(
2024
)
1
,
pp. 133-159
Persistent link: https://www.econbiz.de/10014504746
Saved in:
2
Towards becoming a service-dominant enterprise : an actor engagement perspective
Chou, Hsin-Hui
;
Huang, Chao-Chin
;
Tu, Pei-Yun
- In:
Service business
17
(
2023
)
2
,
pp. 607-632
Persistent link: https://www.econbiz.de/10014333845
Saved in:
3
Customer comfort during service robot interactions
Becker, Marc
;
Mahr, Dominik
;
Odekerken-Schröder, Gaby
- In:
Service business
17
(
2023
)
1
,
pp. 137-165
Persistent link: https://www.econbiz.de/10014282882
Saved in:
4
Are customer star ratings and sentiments aligned? : a deep learning study of the customer service experience in tourism destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Service business
17
(
2023
)
1
,
pp. 281-314
Persistent link: https://www.econbiz.de/10014282967
Saved in:
5
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
6
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
7
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
8
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
9
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
10
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
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