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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of strategic marketing"
~subject:"Markenimage"
~subject:"United Kingdom"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
United Kingdom
Consumer behaviour
541
Konsumentenverhalten
540
Brand management
137
Markenführung
137
Brand image
127
Beziehungsmarketing
114
Relationship marketing
114
Brand
75
Markenartikel
75
Customer satisfaction
72
Kundenzufriedenheit
72
Dienstleistungsqualität
45
Service quality
45
Einzelhandel
43
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43
Marketing management
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Marketingmanagement
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40
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40
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39
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39
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37
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Personality psychology
30
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Grohmann, Bianca
3
Japutra, Arnold
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Martin, Brett
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Melewar, T. C.
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Roper, Stuart
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Simkin, Lyndon
3
Abosag, Ibrahim
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Ahn, Jiseon
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Manoli, Argyro Elisavet
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2
Moutinho, Luiz
2
O'Cass, Aron
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Sok, Phyra
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European journal of marketing : EJM
Journal of strategic marketing
Journal of business research : JBR
376
Journal of retailing and consumer services
248
The journal of product & brand management
242
The journal of brand management : an international journal
217
Psychology & marketing
110
Asia Pacific journal of marketing and logistics
90
International journal of consumer studies
82
Journal of marketing communications
75
Journal of international consumer marketing
74
International journal of hospitality management
68
Journal of marketing management : MM
62
The journal of consumer marketing
62
Marketing intelligence & planning
55
International marketing review
54
Journal of global marketing
52
Journal of fashion marketing and management
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Marketing letters : a journal of research in marketing
50
Cogent business & management
47
Journal of marketing
46
Journal of travel and tourism marketing
44
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
International journal of internet marketing and advertising : IJIMA
40
International journal of advertising : the review of marketing communications
37
International journal of retail & distribution management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Qualitative market research : an international journal
36
International journal of advertising : the quarterly review of marketing communications
34
Journal of business ethics : JOBE
34
Journal of consumer behaviour : an international research review
34
The IUP journal of brand management : IJBRM
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
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ECONIS (ZBW)
145
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145
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1
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
2
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
3
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
4
Mediating role of perceived authenticity in the relationship between luxury service experience and life satisfaction
Kwon, Jookyung
;
Amendah, Eklou
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 137-151
Persistent link: https://www.econbiz.de/10014553133
Saved in:
5
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
6
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
7
Luxury brand cultural symbolism : signaling effect on customer well-being
Ting, Liu
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 590-605
Persistent link: https://www.econbiz.de/10014553343
Saved in:
8
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
9
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
10
Consumers' evaluation of extensions among extensions and the backdrop effect
Peev, Plamen P.
;
Kumar, Piyush
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014302698
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