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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Service business"
~subject:"Customer integration"
~subject:"Konsumentenverhalten"
~subject:"Kundenwert"
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Search: subject_exact:"Customer value"
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Customer integration
Konsumentenverhalten
Kundenwert
Customer value
47
Beziehungsmarketing
28
Relationship marketing
28
Betriebliche Wertschöpfung
14
Consumer behaviour
14
Value creation
14
Marketing management
10
Marketingmanagement
10
Kundenintegration
9
Customer satisfaction
8
Kundenzufriedenheit
8
Service-Dominant Logic
6
Service-dominant logic
6
Dienstleistungsqualität
5
Marketing theory
5
Marketingtheorie
5
Service quality
5
Dienstleistungsmarketing
4
Services marketing
4
USA
4
United States
4
Brand image
3
Brand management
3
Customer participation
3
Dienstleistungssektor
3
Forecasting model
3
Lieferantenmanagement
3
Markenführung
3
Markenimage
3
Prognoseverfahren
3
Service industry
3
Supplier relationship management
3
Value co-creation
3
Competitive advantage
2
Customer engagement
2
Customer relationship management
2
Measurement
2
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English
46
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Andrews, Lynda
2
Flint, Daniel J.
2
Frow, Pennie
2
Grönroos, Christian
2
Kumar, V.
2
Le Nguyen Hau
2
Skålén, Per
2
Anker, Thomas Boysen
1
Arunachalam, S.
1
Asselmann, Daniel
1
Bleier, Alexander
1
Blocker, Christopher P.
1
Bouchet, Patrick
1
Casta, Jean-Franc̜ois
1
Castañeda, J. Alberto
1
Chatterjee, Sharmila C.
1
Chatzipanagiotou, Kalliopi C.
1
Chen, Ja-Shen
1
Chen, Tom
1
Cheng, Vincent
1
Cova, Bernard
1
Daryanto, Ahmad
1
DeLeon, Anthony J.
1
Dong, Beibei
1
Drennan, Judy
1
Eggert, Andreas
1
Ekinci, Yeliz
1
Ellinger, Alexander E.
1
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1
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Feng, Hui
1
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1
Friend, Scott B.
1
Frías Jamilena, Dolores María
1
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1
Garrett, Jason
1
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1
Golik Klanac, Nataša
1
Gopalakrishna, Srinath
1
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European journal of marketing : EJM
Journal of the Academy of Marketing Science
Service business
Journal of business research : JBR
86
Industrial marketing management : the international journal for industrial and high-tech firms
85
Journal of retailing and consumer services
48
SpringerLink / Bücher
35
International journal of hospitality management
31
The service industries journal
28
Journal of marketing
26
The journal of business & industrial marketing
26
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Journal of strategic marketing
16
Handbook of research on customer equity in marketing
14
Journal of marketing research : JMR
14
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing analytics : JMA
10
Springer eBook Collection / Business and Economics
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European management journal
9
International journal of services and operations management
9
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ECONIS (ZBW)
46
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46
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1
Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
2
Company websites and mobile apps versus social media : which service experience creates more customer value for online travel agencies?
Chen, Ja-Shen
;
Kamalanon, Piyanoot
;
Janupiboon, Thanyamai P.
- In:
Service business
16
(
2022
)
4
,
pp. 1081-1110
Persistent link: https://www.econbiz.de/10013459534
Saved in:
3
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
4
Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
5
The impact of unprofitable customer management strategies on shareholder value
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 246-269
Persistent link: https://www.econbiz.de/10012290948
Saved in:
6
S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.
;
Srivastava, Rajendra K.
;
Chen, Tom
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
Saved in:
7
Motivation triggers for customer participation in value co-creation
Palma, Freida C.
;
Trimi, Silvana
;
Hong, Soon Goo
- In:
Service business
13
(
2019
)
3
,
pp. 557-580
Persistent link: https://www.econbiz.de/10012124370
Saved in:
8
Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar
;
Bleier, Alexander
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
Saved in:
9
Creating a commercially compelling smart service encounter
Huang, Tseng-Lung
- In:
Service business
12
(
2018
)
2
,
pp. 357-377
Persistent link: https://www.econbiz.de/10011915069
Saved in:
10
Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership
Viswanathan, Vijay
;
Tillmanns, Sebastian
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1108-1132
Persistent link: https://www.econbiz.de/10011951637
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