The impact of unprofitable customer management strategies on shareholder value
Year of publication: |
2020
|
---|---|
Authors: | Feng, Hui ; Morgan, Neil A. ; Rego, Lopo L. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 2, p. 246-269
|
Subject: | Customer relationship management | Customer relationship termination | Unprofitable customer management | Event study | Abnormal stock return | Beziehungsmarketing | Relationship marketing | Shareholder Value | Shareholder value | Börsenkurs | Share price | Kundenwert | Customer value |
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