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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Castañeda, J. Alberto"
~person:"Feng, Hui"
~subject:"Customer integration"
~subject:"Konsumentenverhalten"
~subject:"Kundenwert"
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Castañeda, J. Alberto
Feng, Hui
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European journal of marketing : EJM
Journal of the Academy of Marketing Science
Service business
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The impact of unprofitable customer management strategies on shareholder value
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 246-269
Persistent link: https://www.econbiz.de/10012290948
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