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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Giebelhausen, Michael D."
~person:"Ward, James C."
~source:"econis"
~subject:"Personality psychology"
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Giebelhausen, Michael D.
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European journal of marketing : EJM
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
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2
Leveraging customers' multiple identities : identity synergy as a driver of organizational identification
Fombelle, Paul W.
;
Jarvis, Cheryl Burke
;
Ward, James C.
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 587-604
Persistent link: https://www.econbiz.de/10009566393
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