Leveraging customers' multiple identities : identity synergy as a driver of organizational identification
Year of publication: |
2012
|
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Authors: | Fombelle, Paul W. ; Jarvis, Cheryl Burke ; Ward, James C. ; Ostrom, Lonnie L. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 4, p. 587-604
|
Subject: | Unternehmenskultur | Corporate culture | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour |
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