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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Kohlhammer Edition Marketing"
~person:"Janz, Simone"
~subject:"Brand management"
~subject:"Theory"
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European journal of marketing : EJM
Kohlhammer Edition Marketing
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Marketingcontrolling : Sicherstellen von Marketingeffektivität und -effizienz
Reinecke, Sven
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Janz, Simone
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2007
Persistent link: https://www.econbiz.de/10003247836
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