Marketingcontrolling : Sicherstellen von Marketingeffektivität und -effizienz
Sven Reinecke; Simone Janz
| Year of publication: |
2007
|
|---|---|
| Authors: | Reinecke, Sven ; Janz, Simone |
| Publisher: |
Stuttgart : Kohlhammer |
| Subject: | Marketing | Controlling | Management control | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | 516 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 455 - 500 |
| ISBN: | 978-3-17-018404-6 |
| Classification: | Marketing ; Unternehmensplanung, Unternehmenskontrolle |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003247836