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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Konsum und Verhalten"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~language:"eng"
~subject:"1998-2007"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
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1998-2007
Consumer behaviour
Internet marketing
Print advertising
11
Printwerbung
11
Advertising effects
4
Werbewirkung
4
Advertising
3
Großbritannien
3
United Kingdom
3
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Online-Marketing
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Theorie
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1855-1871
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Calvano, Emilio
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Franceschelli, Ignacio
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Gans, Joshua
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Olbrich, Rainer
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Plakoyiannaki, Emmanuella
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European journal of marketing : EJM
Konsum und Verhalten
Working paper / National Bureau of Economic Research, Inc.
Journal of marketing communications
5
Journal of current issues and research in advertising : JCIRA
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
History of retailing and consumption
3
Journal of advertising research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of international consumer marketing
3
American economic journal : a journal of the American Economic Association
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of hospitality marketing & management
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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NBER working paper series
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2
Australasian marketing journal
1
Business and Economic Research : BER
1
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1
Challenges in an age of dis-engagement
1
Department of Management, Università Ca' Foscari Venezia Working Paper
1
Discussion paper / Centre for Economic Policy Research
1
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1
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
1
Economics and business review
1
Eurasian business review
1
European retail research
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of innovation & sustainable development : IJISD
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Japan and the world economy : international journal of theory and policy
1
Journal for global business advancement : JGBA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business-to-business marketing
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ECONIS (ZBW)
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1
Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer
;
Schultz, Carsten D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
Saved in:
2
The impact of the internet on advertising markets for news media
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
-
2013
Persistent link: https://www.econbiz.de/10010188563
Saved in:
3
Female role stereotypes in print advertising : identifying associations with magazine and product categories
Plakoyiannaki, Emmanuella
;
Zotos, Yorgos
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1411-1434
Persistent link: https://www.econbiz.de/10009525784
Saved in:
4
Government advertising and media coverage of corruption scandals
Di Tella, Rafael
;
Franceschelli, Ignacio
-
2009
Persistent link: https://www.econbiz.de/10003892893
Saved in:
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