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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Market research handbook"
~subject:"Marketing theory"
~subject:"Welt"
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Marketing theory
Welt
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European journal of marketing : EJM
Market research handbook
Review of marketing research
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
8
SAGE library in marketing
8
Journal of marketing management : MM
7
SpringerLink / Bücher
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The development of marketing theory and its philosophical underpinnings
7
Journal of historical research in marketing
6
Critical marketing : defining the field
5
Fundamentals of marketing research ; Vol. 6
4
ESOMAR publication series
3
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International series in quantitative marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of the Academy of Marketing Science
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Legends in marketing
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Marketing : ZFP ; journal of research and management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Review of Marketing Research Ser.
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Springer eBook Collection / Business and Management
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The SAGE handbook of marketing theory
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The impact of theory on representations of the consumer and the marketing organisation
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The nature and scope of marketing research
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Developments in marketing science
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Gabler Edition Wissenschaft
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
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International Series in Quantitative Marketing
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International journal of market research : JMRS ; the journal of the Market Research Society
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Internationales Management : fachspezifische Tendenzen und Best-Practice ; [ein Geschenk an Axel Sell aus Anlass seines 65. Geburtstages]
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Journal of business research : JBR
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Journal of global marketing
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Journal of marketing
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Marketing theory
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
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Qualitative marketing research : approaches, techniques and analysis
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Reflections on a decade of EJM and marketing scholarship : the good, the bad, and the future
Lee, Nick
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1774-1798
Persistent link: https://www.econbiz.de/10011773701
Saved in:
2
Introduction to the special section on interpretive consumer research
Lee, Nick
;
Dobscha, Susan
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 809-812
Persistent link: https://www.econbiz.de/10010388921
Saved in:
3
A threshold citation analysis in marketing research
Chan, Kam C.
;
Lai, Pikki
;
Liano, Kartono
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 134-156
Persistent link: https://www.econbiz.de/10009514315
Saved in:
4
Media research
Green, Andrew
- In:
Market research handbook
,
(pp. 219-238)
.
2007
Persistent link: https://www.econbiz.de/10003548617
Saved in:
5
Youth research
Le Bigot, Joe͏̈l-Yves
;
Lott-Vernet, Catherine
; …
- In:
Market research handbook
,
(pp. 283-297)
.
2007
Persistent link: https://www.econbiz.de/10003548739
Saved in:
6
Brain science : in search of the emotional unconscious
Penn, David
- In:
Market research handbook
,
(pp. 481-498)
.
2007
Persistent link: https://www.econbiz.de/10003548800
Saved in:
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