Reflections on a decade of EJM and marketing scholarship : the good, the bad, and the future
Year of publication: |
2017
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Authors: | Lee, Nick |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 11/12, p. 1774-1798
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Subject: | Marketing research | Publication | Social science | Statistical significance | Rigour/rigor and relevance | Marktforschung | Market research | Sozialwissenschaft | Social sciences | USA | United States | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics |
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