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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Bell, John E."
~subject:"Relationship marketing"
~subject:"Wahrnehmung"
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Relationship marketing
Wahrnehmung
Beziehungsmarketing
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Consumer behaviour
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Kundenbindungsprogramm
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Bell, John E.
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European journal of marketing : EJM
Marketing letters : a journal of research in marketing
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Open versus selective customer loyalty programmes
Esmark, Carol L.
;
Noble, Stephanie M.
;
Bell, John E.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
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