Open versus selective customer loyalty programmes
Year of publication: |
2016
|
---|---|
Authors: | Esmark, Carol L. ; Noble, Stephanie M. ; Bell, John E. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 5/6, p. 770-795
|
Subject: | Gratitude | Loyalty programmes | Stage of relationship | Visibile programmes | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program |
-
Customer demotion in hierarchical loyalty programmes
Berlo, Geert van, (2014)
-
Influence of loyalty programmes on satisfaction and retail store loyalty
Deepa, S., (2014)
-
Examining the dynamics of customer adoption of retail loyalty programmes in India
Bhardwaj, Renu, (2020)
- More ...
-
The effects of behavioral, cognitive, and decisional control in co-production service experiences
Esmark, Carol L., (2016)
-
Open versus selective customer loyalty programmes
Esmark, Carol L., (2016)
-
Bad behavior and conflict in retailing spaces : nine suggestions to ease tensions
Esmark, Carol L., (2016)
- More ...