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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing theory"
~subject:"Package design"
~subject:"Product management"
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European journal of marketing : EJM
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Effects of package visuals and haptics on brand evaluations
Littel, Sandra
;
Orth, Ulrich R.
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 198-217
Persistent link: https://www.econbiz.de/10009718539
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2
Packaging development : a conceptual framework for identifying new product opportunities
Simms, Chris
;
Trott, Paul
- In:
Marketing theory
10
(
2010
)
4
,
pp. 397-415
Persistent link: https://www.econbiz.de/10008807072
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