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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Service business"
~person:"Castañeda, J. Alberto"
~person:"Kamalanon, Piyanoot"
~person:"Le Nguyen Hau"
~subject:"Online-Handel"
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Online-Handel
Customer value
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Kundenwert
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Beziehungsmarketing
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Betriebliche Wertschöpfung
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Customer integration
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Customer satisfaction
2
Kundenintegration
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Kundenzufriedenheit
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Online retailing
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Value creation
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Brand management
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Collectivism
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Consumer behaviour
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Dienstleistungsqualität
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Dienstleistungssektor
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E-commerce
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Electronic Commerce
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Energy
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Großbritannien
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Individualism
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Internet marketing
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Kulturelle Identität
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Markenführung
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Online-Marketing
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Castañeda, J. Alberto
Kamalanon, Piyanoot
Le Nguyen Hau
Chen, Ja-Shen
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Janupiboon, Thanyamai P.
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Sabiote, Carmen M.
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European journal of marketing : EJM
Service business
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Company websites and mobile apps versus social media : which service experience creates more customer value for online travel agencies?
Chen, Ja-Shen
;
Kamalanon, Piyanoot
;
Janupiboon, Thanyamai P.
- In:
Service business
16
(
2022
)
4
,
pp. 1081-1110
Persistent link: https://www.econbiz.de/10013459534
Saved in:
2
The moderating effect of culture on overall perceived value in the online purchasing process
Sabiote, Carmen M.
;
Frías, Dolores M.
;
Castañeda, J. …
- In:
Service business
7
(
2013
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10009728540
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