The moderating effect of culture on overall perceived value in the online purchasing process
Year of publication: |
2013
|
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Authors: | Sabiote, Carmen M. ; Frías, Dolores M. ; Castañeda, J. Alberto |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 7.2013, 1, p. 83-102
|
Subject: | Tourismuswirtschaft | Tourism industry | Online-Handel | Online retailing | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Risikoaversion | Risk aversion | Individualismus | Individualism | Kollektivismus | Collectivism | Großbritannien | United Kingdom | Spanien | Spain |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1007/s11628-012-0146-x [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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