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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Service business"
~person:"Jeng, Mei-Yuan"
~person:"Kamalanon, Piyanoot"
~person:"Le Nguyen Hau"
~person:"Lorgnier, Nicolas"
~subject:"Markenführung"
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Markenführung
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Jeng, Mei-Yuan
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Le Nguyen Hau
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Mai Thi My‑Quyen
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Yeh, Tsu-Ming
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European journal of marketing : EJM
Service business
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Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
2
The effect of consumer values on the brand position of green restaurants by means-end chain and laddering interviews
Jeng, Mei-Yuan
;
Yeh, Tsu-Ming
- In:
Service business
10
(
2016
)
1
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011722235
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