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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Brand loyalty"
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Brand loyalty
Markenartikel
95
Brand
93
Brand management
79
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79
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67
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67
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59
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Bergami, Massimo
1
Birgelen, Marcel van
1
Block, Martin P.
1
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1
Cleff, Thomas
1
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1
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1
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1
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1
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European journal of marketing : EJM
The IUP journal of brand management : IJBRM
The journal of product & brand management
28
Journal of retailing and consumer services
23
The journal of brand management : an international journal
20
Journal of business research : JBR
19
Marketing intelligence & planning
9
Asia Pacific journal of marketing and logistics
8
International journal of internet marketing and advertising : IJIMA
7
International journal of hospitality management
6
Journal of fashion marketing and management
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
Australasian marketing journal
5
Cogent business & management
5
Global business review
5
International journal of contemporary hospitality management
5
International journal of retail and distribution management
5
Business analyst : a refereed journal of Shri Ram College of Commerce
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
The journal of consumer marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Pakistan journal of commerce and social sciences
3
African journal of business and economic research : AJBER
2
African journal of economic and management studies : AJEMS
2
Asian Academy of Management journal : AAMJ
2
Corporate governance : international journal of business in society
2
Corporate reputation review
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Economic and business review : EBR
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ECONIS (ZBW)
13
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1
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10
of
13
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articles prioritized
date (newest first)
date (oldest first)
1
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
2
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
5
The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla
;
Birgelen, Marcel van
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10010519644
Saved in:
6
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
7
Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market
Empen, Janine
;
Loy, Jens-Peter
;
Weiss, Christoph R.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 736-759
Persistent link: https://www.econbiz.de/10011298086
Saved in:
8
The impact of brand loyalty on consumers' sportswear brand purchases
Singh, Pankaj Kumar
;
Pattanayak, J. K.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
4
,
pp. 40-52
Persistent link: https://www.econbiz.de/10010490355
Saved in:
9
Brand communities : loyal to the community or the brand?
Marzocchi, Gianluca
;
Morandin, Gabriele
;
Bergami, Massimo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 93-114
Persistent link: https://www.econbiz.de/10009718550
Saved in:
10
Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam
;
Uncles, Mark
;
Laurent, Gilles
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
Saved in:
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