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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Relationship marketing"
~subject:"social media"
~subject:"word of mouth"
~type_genre:"Article in journal"
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Search: subject_exact:"Mundpropaganda"
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Relationship marketing
social media
word of mouth
Viral marketing
45
Virales Marketing
45
Consumer behaviour
31
Konsumentenverhalten
31
Internet marketing
13
Online-Marketing
12
Social Web
12
Social web
12
Beziehungsmarketing
9
Customer satisfaction
8
Kundenzufriedenheit
8
Word of mouth
8
Emotion
7
Advertising effects
6
Brand image
6
Dienstleistungsqualität
6
Markenimage
6
Service quality
6
Werbewirkung
6
Online retailing
5
Online-Handel
5
Word-of-mouth
5
Beschwerdemanagement
4
Brand
4
Brand management
4
Cognition
4
Complaint management
4
Confidence
4
Einzelhandel
4
Kognition
4
Markenartikel
4
Markenführung
4
Retail trade
4
Social network
4
Soziales Netzwerk
4
Vertrauen
4
Social media
3
USA
3
United States
3
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Article
11
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
11
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English
11
Author
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Bagaas, Ingrid K.
1
Boon Liat Cheng
1
Brandão, Amélia Maria Pinto da Cunha
1
Buil, Isabel
1
Butaney, Gul T.
1
Caryn Kar Yan Ng
1
Cham Tat Huei
1
Choi, Beom Joon
1
Choi, Beom-jin
1
De Chernatony, Leslie
1
Dixit, Saumya
1
Giese, Joan L.
1
Godek, John
1
Gurel-Atay, Eda
1
Hartmans, Susanna
1
Jain, Manu
1
Lassar, Walfried M.
1
Lim, Yet-mee
1
Mein, Xiang Ying
1
Menon, Kalyani
1
Presi, Caterina
1
Ranaweera, Chatura
1
Relling, Erling K. L.
1
Rodrigues, Clarinda
1
Roy, Sanjit Kumar
1
Saridakis, Charalampos
1
Shukla, Amit
1
Swinnen, Gilbert
1
Wallace, Elaine
1
Willems, Kim
1
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Published in...
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European journal of marketing : EJM
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
45
Journal of business research : JBR
28
International journal of internet marketing and advertising : IJIMA
23
Journal of hospitality marketing & management
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of marketing
19
Journal of marketing communications
17
Information systems research : ISR
15
Psychology & marketing
15
International journal of hospitality management
13
Journal of travel and tourism marketing
13
Cogent business & management
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of contemporary hospitality management
11
Journal of marketing research : JMR
11
Journal of service research : JSR
11
Journal of strategic marketing
11
The journal of services marketing
11
Journal of marketing research
10
The journal of product & brand management
10
International journal of electronic marketing and retailing : IJEMR
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of internet commerce
9
Journal of management information systems : JMIS
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Tourism management : research, policies, practice
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of promotion management : innovations in planning and applied research
8
The service industries journal
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
6
International journal of advertising : the review of marketing communications
6
International journal of business information systems : IJBIS
6
International journal of consumer studies
6
International journal of technology marketing : IJTMkt
6
Journal of marketing management : MM
6
Journal of the Academy of Marketing Science
6
Management information systems : mis quarterly
6
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ECONIS (ZBW)
11
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11
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date (oldest first)
1
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu
;
Dixit, Saumya
;
Shukla, Amit
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
Saved in:
2
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
3
Customer complaint behaviour (CCB) in the retail sector : why do customers voice their complaints on Facebook?
Mein, Xiang Ying
;
Bagaas, Ingrid K.
;
Relling, Erling K. L.
- In:
The international review of retail, distribution and …
29
(
2019
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10012208244
Saved in:
4
Factors influencing clothing interest and purchase intention : a study of Generation Y consumers in Malaysia
Cham Tat Huei
;
Caryn Kar Yan Ng
;
Lim, Yet-mee
;
Boon …
- In:
The international review of retail, distribution and …
28
(
2018
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10011884109
Saved in:
5
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
6
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar
;
Lassar, Walfried M.
;
Butaney, Gul T.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
Saved in:
7
User-generated content behaviour of the dissatisfied service customer
Presi, Caterina
;
Saridakis, Charalampos
;
Hartmans, Susanna
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1600-1625
Persistent link: https://www.econbiz.de/10010429786
Saved in:
8
The effects of perceived service recovery justice on customer affection, loyalty, and word-of-mouth
Choi, Beom Joon
;
Choi, Beom-jin
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 108-131
Persistent link: https://www.econbiz.de/10010344343
Saved in:
9
For better or for worse? : adverse effects of relationship age and continuance commitment on positive and negative word of mouth
Ranaweera, Chatura
;
Menon, Kalyani
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1598-1621
Persistent link: https://www.econbiz.de/10010201745
Saved in:
10
Am I cheap? : testing the role of store personality and self-congruity in discount retailing
Willems, Kim
;
Swinnen, Gilbert
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 513-539
Persistent link: https://www.econbiz.de/10009492159
Saved in:
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