Am I cheap? : testing the role of store personality and self-congruity in discount retailing
Kim Willems and Gilbert Swinnen
| Year of publication: |
2011
|
|---|---|
| Authors: | Willems, Kim ; Swinnen, Gilbert |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 21.2011, 5, p. 513-539
|
| Subject: | Discounter | Discounters | Betriebsform | Retail format | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Belgien | Belgium |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009492159